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5 Factors to Consider When Choosing Logo Mats for Businesses

Like many people in the world, you automatically know what the Starbucks logo or Nike “swoosh” look like. Logos are important for a business to become recognizable and build up its personal brand.

A custom logo mat design is the message that you want to portray to customers on your floor mat. One thing that small business owners should know about buying logo mats for businesses is that they aren’t just for the bigger companies.

image - 5 Factors to Consider When Choosing Logo Mats for Businesses
5 Factors to Consider When Choosing Logo Mats for Businesses

How can you choose a logo that represents your business well? Do you already have a logo, but aren’t sure if it will transfer well to a floor mat?

To get some help with these questions, keep reading below to learn about what you need to consider before getting started.


The main function of the doormat is to protect the floor. It’s important to remember that even though you want a logo on your mat that emphasizes your company, you also need to invest in high-quality mats that won’t fall apart.

Placement formats by your door will protect the flooring, which results in a safer and cleaner walkway. This will help your business be a more comfortable environment for customers overall.

Selecting mats that will last for a long time makes this a better investment. You get to have the extra signage in the form of your logo on the ground, but you also get these functional needs met.

2. Budget-Friendly

You can’t overspend on any type of marketing materials, including a logo mat. Although they are a great way to reinforce your brand and logo with any customer that walks in the door, they can be costly if you’re not paying attention.

As a growing small business, you need to pay attention to your costs. Don’t choose a low-quality mat for a lower price either, however, because you’ll end up needing to replace it sooner.

Create a logo mat budget, and stick to it. This can come from the budget you have set aside for general marketing. You can easily find some great mats that are high-quality on Ultimate Mats if you want a great selection to choose from.

Remember that not attracting new customers can be just as expensive, if not more, than marketing and advertising strategies themselves. You just have to stay within your budget.

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3. Aesthetically Pleasing

No matter what type of business you have, you want the mats that you choose to match the style you are aiming for. You can have different mat sizes, different colors, or even different shapes.

If you have a child’s clothing store, it may be something more whimsical and fun. If you have a sporting goods store, you might go for something more serious with dark colors.

Present the logo that represents your business best. Choosing one that you can put on signs, your floor mats, your advertisements, and other branded materials will help with brand recognition. This leads to more customers, and ultimately, more sales.

Remember that you get to choose the background of your mat, as well as the colors or other messages you’d like to add. It can be whatever type of greeting you’d like, so feel free to get creative with it.

4. Memorable

Many of the great logos out there don’t have much in common, yet all of them are popular with their audiences. This is because a good logo has to be unique, and it has to be memorable.

One way to start designing a good logo for your business is to check out what your competition has as their logos. Consider what you like about it and what you think could be better.

Think about color psychology and what you want your logo to make people feel (or think) about you. Consider the typography and design style as well.

All of these elements can come together to create just the right logo for your business, but it does take some thought and effort. You may want to hire a professional designer to help you with the job.

5. Easy to Spot

Once your logo is slightly more recognizable, people will easily see your store. If they are familiar with the logo you’ve chosen, they will know that they recognize that brand and may feel more comfortable coming into the business.

Your logo should be the same on all signage you have, but your floor mats can be different colors. To help your customers, you may want to go with a couple of different mat colors that accent what you already have going on in your logo.

If your business is located in a precarious location, like a strip mall or around the back of a building, good signage and mats can help guide them to your doors. This way, you’re not losing valuable business, and you’re still able to create brand recognition.

The mats that you choose can be customized to make them fit your location, so don’t be afraid to think outside of the box so that customers know where you are.

Choosing Logo Mats for Businesses with Style

There are several great reasons to get logo mats for businesses, but finding the right logo and the right style is up to you.

Part of building a small business is figuring out what you want others to think about it, and that can start with a good logo. Consider buying some logos on mats and other signage to attract new customers and grow your brand.

Do you want to learn more about marketing for your business in the future? If so, check out the rest of our website for additional content like this.

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