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Long gone are the days when food packaging’s only purpose was to protect the contents inside the box. However, it has now become a marketing tool that is meant to attract customers and should have the ability to sell itself.
This means that you need to put a little more thought into your food packaging design so that you can establish a solid brand strategy and also communicate your brand image as well as information more clearly.
By incorporating these design elements, you will be able to attract your target audience and also create a brand recall that will automatically expand your bottom line, without even spending on advertising.
In this article, we will share important tips to design your Food Packaging in Australia and how to sell it to your customers like a pro!
Establish Your Brand Identity
First things first, whenever a customer is shopping for products, be it online or in retail stores, the first interaction they have with your product is through the packaging. So when you are developing a package design, you must know clearly what your brand is and what it is trying to convey.
To get that answer, you need to first ask yourself what your product is and how it is different from the others in the market. Since you are looking for food packaging designs, you can highlight the special qualities such as vegan or low-sugar or low fat, etc.
At the end of the day, your packaging should communicate your brand message clearly through your logo, company name, design, etc.
Keep It Aesthetic Yet Functional
For your food packaging, you need to design the product in such a way it attracts the buyer immediately even when it is crowded by many other products but at the same time, the design should be functional in terms of food safety.
You also need to ensure that the product packaging remains intact when it is shipped to the customer or to a retailer. If the product arrives in a damaged state, it will leave a bad impression on your customers or the retailer will deduct money from the invoice for the cost of damaged products.
List Your Features and Benefits Clearly
Another important thing about food packaging is that it lists the features and benefits of your product in a clear manner that is not only visible but also easy to read. You need to write these details in such a way that the consumer is able to get a good idea about your product in a fraction of a second that he glances towards it.
Food suppliers are also required by Australian law to meet the code standards of food quality and packaging standards as set by the Food Standards Australia New Zealand (FSANZ) that applies to all kinds of food items.
Choose Your Packaging Materials Carefully
If you are planning to launch your food product soon, then you need to start working on the packaging material. You need to research what materials will allow for product freshness and protection.
You also need to consider if you need a rigid container or a flexible one to hold your food item. Other factors that determine the packaging design is shipping requirements, ease of storage, distribution, shelf life, etc.
Assess the Costs
Once you have the material information, you need to now work out the costs as your package will be one of the most crucial elements in deciding the final cost of the product.
But most importantly, it also has to be equally attractive and eye-catching to attract the attention of shoppers when it makes its debut on the aisles.
Speaking of costs, here are some key elements that contribute towards the cost of food packaging and its design.
Materials:
The most common types of packaging materials include plastic, glass, aluminium, paperboard, etc. However, thanks to growing awareness and technological advancement, there are now many eco-friendly packaging material options that you can choose to make yourself a sustainable brand.
Design costs:
Once you have the design in place and material chosen for your product, then comes the development process that defines 80% of the cost of packaging. The remaining 20% is reserved for manufacturing and the costs associated with that.
You can easily find new companies who are starting ours as a packaging designer to take up your task at fraction of a cost. If you are pressed for budget, then this is the best way to get great designs at a low cost.
Read this article thoroughly to understand how food packaging in Australia is done and how it can influence the customers’ buying decision. Empower yourself with knowledge so that you can make an informed business decision.
