A description of a product or service you intend to market is good, an image is better but a video of the same is amazing. The thing is when you hear social media, the next thing that comes in mind is Facebook, Twitter or even Instagram while what could give their businesses the breakthrough, they have been working towards for years is right under their noses – YouTube!
Being one of the best online video marketing platforms, knowing how to go about when it comes to YouTube could give you quite a boost in your business. Plus, you won’t have to spend a fortune on this.
8 Surefire Ways to Promote Your Business via YouTube
With these tips on your fingertips, you should know exactly what to do in order to promote your business on YouTube.
Always Make Use of Keyword Distribution
YouTube is owned by Google and this being the case, its algorithm is also based on YouTube video optimization as well, this means that you need to pay attention to important keywords in your niche.
It’s quite simple to get some of the keywords you could use. Simply type in the search box what you have in mind and see the suggestions that come up. Next, go ahead and write the description, tags and the title of your video while paying attention to these keywords
Always Post Regularly
In addition to paying heed to the keywords, yet another thing you should focus on is always keeping your content flowing.
The more active your channel is, the more likely it is to be viewed. Now, this cannot happen if you post something once in a fortnight, can it? break up webcasts into multiple videos if you have to, create short tutorials, reuse infographics when necessary etc. The idea is to get quality content flowing often.
Make Your Channel Stand Out
If it’s a cliché then it’s the last thing potential users would want to look at. So, by making your channel unique, you are more likely to attract more potential clients to your business.
Have your business logo stand out, have a trailer for your channel, describe it, have a color palette and even slogans that are related to your business.
I’d also recommend that you create catchy thumbnails to make your content stand out.
Try Out Collaborations with Other Businesses
Though this is something that most may not consider trying out in real life, collaborative videos have a lot of weight to them. Say for example your product requires a complimentary product, seeking out a business with the other product could earn you a lot more clients than you already have.
Still, on that, I’d recommend that you involve your customers in your business via testimonials as this will verify the credibility of your business
Consider the Use of Subtitles
Whether your target audience is local or international, subtitles are a sure way to promote your business on YouTube. The thing is, there are hearing impaired people that could need your product and the only way for them to know what you’re communicating on is via the use of subtitles.
I’d also advise against using annotations since these are quite annoying to the users. An alternative to this would be placing links as well as comments in your video description
Don’t be Restricted to Using YouTube Alone
Even with a YouTube channel with a lot of subscribers, don’t simply stop here. Instead, go ahead and link to your videos in your other social media accounts such as twitter and Facebook. You could also create a blog post and link to them in websites that talk about your niche.
Be as Involved as Possible
Yet another trick to promoting your business is being as interactive as possible. To do this, respond to the important posts and offer any form of assistance when you can. Ensure any visitors to your channel know they’re cared for and that they can have the utmost confidence in you.
Keep Things Simple
Being active is great but aggressive, on the other hand, will end up putting off most people who are interested in your business. Simply establish a relationship with your viewers and then lead them on to check out your business without putting them in too much pressure.