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Marketing and advertising professionals have competitive salaries and a positive job outlook.
According to BLS, overall employment of advertising and marketing managers is expected to grow by 10 percent by 2031.
To get more amazing opportunities the marketing field has to offer, start by preparing a CV that presents you in the best light. Below, we will share proven tips for perfecting your marketing resume.
Does promoting yourself on a CV sound challenging? To get an effective resume without spending hours writing and rewriting it, many marketers turn to a marketing resume writing services editor.
An experienced advertising CV writer can create a winning CV focusing on your achievements, qualifications, and skills, and adapt the CV for your target job if necessary.
You can get your marketing CV done in 24 hours only, with a full satisfaction guarantee.
How to Write a stellar marketing CV
Keep it to one page, if possible
The length of your CV should be dictated by experience, but there are some general rules. Students and professionals with less than 5 years of experience should use a one-page CV.
For marketers with 6+ years of experience, using a second page is justified. Using a longer resume is not recommended – candidates whose resumes are longer than 600 words are 72% less hireable.
If you already have sufficient experience in marketing, consider removing irrelevant jobs you’ve had at the beginning of your career.
As a rule, employers pay attention to your 3-5 most recent positions, so you can skip earlier jobs as well.
Use simple formatting and design
To impress the hiring manager, many marketers turn to bright CV templates with fancy formatting. While such bright templates might work well in certain situations, be careful with them.
The nice template you’ve found online might also be used by other job-seekers, making your resume look similar to someone else’s.
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Plus, some templates don’t open correctly with applicant scanning software, meaning that your CV content can be damaged.
If you apply through the job board or the company website, use a plain design with one column.
Add some color and use standard headings for subsections (i.e., Professional Experience, Education, etc.). Use bulleted lists over paragraphs, as they are easier to look through.
Add an attention-grabbing summary statement
Generic CV objectives are out of date, but a short personalized summary will surely attract the attention of a recruiter.
Write 3-5 sentences, outlining your areas of expertise, your major accomplishments, and how you can add value to the company. Here’s an example of a good summary for a marketing manager:
- Dynamic Marketing Manager with 4+ years of experience and a track record of delivering results for B2B and B2C companies. Led a team of 9 marketers in the development and execution of a multi-channel marketing strategy that increased leads by 45% and drove a 28% sales growth. Skilled in leveraging data analysis to identify opportunities for process optimization and strategy development.
Include your location
Despite there being many remote marketing and advertising jobs, some companies look for on-site marketers.
Thus, if you live in a driving distance from the company’s office, it could be a huge plus.
If you are located in a different city, you might want to address the relocation issue in your resume or a cover letter (i.e. if you plan to relocate at your expense or want the company to compensate for your relocation).
Unless you are looking for a 100% remote role, listing your location is essential.
This will help avoid misunderstandings with the prospective employer (such as finding out that you are located in a different state during an interview).
Share examples of your past work
One of the most effective ways to promote yourself as a marketer is by showing examples of your past work.
Thus, the employer could evaluate your skills and the results you can deliver. Add links to your online profiles or portfolio next to your contact information so they’re instantly visible.
Here’s what you can add links to:
- Your LinkedIn profile provided that it is completed and has enough connections;
- Your professional website, business blog, or portfolio;
- Your social media, if they are professional and the content is relevant to your target position.
Include industry-specific skills
A role of a marketing manager requires solid hard and soft skills, and your CV needs to reflect all of them.
Depending on your specialization, you need to specify marketing channels, tools, software platforms, content management systems, coding skills, as well as leadership and strategic thinking skills.
You can include all your skills as one list, or divide them into categories. Here are some good examples of skills to include:
- Digital Marketing
- Social media marketing
- SEO/SEM
- Data analysis
- Team leadership
- HTML/CSS
- B2B/B2C
- Advertising
- Copywriting and blogging
- Business planning
- Brand management
- WordPress
- Google Ads, and more.
Be strategic about your education
What to include in your Education section will depend on the level of role and the company type. If it’s been less than 3 years since you graduated, include your GPA, relevant coursework, and academic awards.
Professionals with 5+ years of experience can only keep the school name and degree. If you have years of relevant experience, the Education section goes to the bottom of your resume.
In addition to your college degree, list courses, training, and workshops related to marketing. You can list them next to your degrees, or create a separate section for short-term training.
Consider listing hobbies and interests
If you have a few lines left at the end of the document, add hobbies to show your human side to recruiters.
Sometimes being real and being yourself is what it takes to make the hiring manager choose you over other candidates with similar qualifications.
List 3-5 hobbies to let the reader know what type of person you are.
Submit a cover letter
According to the statistics, 83% of hiring managers consider cover letters important for making hiring decisions.
It is a good idea to attach one, even if the job posting doesn’t specifically request a letter. Be sure to personalize your letter for each company, as generic letters get tossed.
Be brief – 3-4 short paragraphs will be enough to share highlights of your marketing expertise. Use a strong opener and list skills that match the job description.
Instead of repeating your resume, speak through specific examples and metrics to give context to your qualifications and showcase your accomplishments.
Finally, explain how your experience will be an asset to the company and close with a call to action.
Giving your CV finishing touches
After you’ve finished writing your marketing CV, here are a few final steps to take:
- Use consistent formatting in the document: make sure that indents, capitalization, and font are the same throughout the CV.
- Choose a common font, such as Arial, Calibri, or Helvetica. The ideal font size is 10-12 pts.
- Use bulleted lists rather than paragraphs. Such lists are easier to skim through and they make the document look structured.
- Highlight important information, such as your accomplishments with figures, promotions, awards, and more, so that they are easy to notice.
- Proofread the resume before sending it. You may use an online spell checker but then check the document manually to make sure that each sentence makes sense and there are no grammar and punctuation issues.
Ask for an external opinion
Writing a marketing resume is promoting yourself to employers. To find a new lucrative job faster, you need to persuasively sell your past accomplishments, skills, and knowledge.
With the above tips, you can create a resume that effectively sets you apart from the competition.
However, it can be a challenge to identify what matters to prospective employers and how to describe your experience best.
So, if you feel stuck, do not hesitate to ask for feedback or professional help with your CV. Good luck with your job search!
